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Lynda Marketing Communications
Lynda Marketing Communications|680.19 MB

Description

In today’s media landscape, consumers decide how and when they want to receive information. As a result, it’s crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiences,as well as how to measure the results. In this course, learn how to chart your own marketing roadmap. Join marketing expert Deirdre Breakenridge as she explains how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies. Plus, she discusses how to launch your campaign, and track your program through a measurement dashboard.

Topics include:
Conducting research to understand the marketing landscape
Identifying your buyer personas
Creating your competitive edge
Evaluating inputs before building a program
Creating a marketing plan
Developing messages that resonate
Using an integrated marketing approach
Including a mix of media to excite your customers
Tips to enhance your SEO program
Monitoring your marketing programs
Motivating your employee champions
Getting your brand ambassadors on board
URL:
http://www.lynda.com/Marketing-tutorials/Marketing-Communications/578359-2.html


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